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From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120's, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989.
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Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
1955; 70 years ago () [citation needed] Viceroy: British American Tobacco Ceylon Tobacco Company (Sri Lanka only) United States: 1936; 89 years ago () [62] Vila Rica: R.J. Reynolds Tobacco Company: Brazil: 1960s Virginia Slims: Altria: United States: 1968; 57 years ago () [citation needed] VIP Blue Grand Tobacco Armenia [6] Viper Merca Pantura ...
Historically considered a masculine habit, the feminization of smoking occurred in tandem with the advent of fashion brands or premium brands of cigarettes specifically marketed toward women. Most often this is focused on young fashion-conscious professional ladies who are the target demographic for these brands, which are differentiated by ...
Monica Seles was the defending champion, but chose to rest in order to compete at the Virginia Slims Championships the following week. Steffi Graf won the title by defeating Arantxa Sánchez Vicario 6–3, 3–6, 6–1 in the final. [1] [2]
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
In 1965, it was reported that 33.9% of women were smoking. [20] Virginia Slims came on the market in 1968, and used the catch phrase "You’ve come a long way baby." This was the first cigarette to be marketed solely as a woman's cigarette.