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It was finalized during the administration of Department of Tourism (DOT) Secretary Ramon Jimenez. This was the second attempt under the administration of Philippine President Benigno Aquino III to come up with a replacement campaign for WOW Philippines, after the negatively received Pilipinas Kay Ganda campaign under Tourism Secretary Alberto ...
The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [ 6 ] The launch video for the campaign sparked outrage from the internet when it was discovered to include stock footage of numerous foreign tourist destinations, including those from Brazil, Indonesia, Switzerland, Thailand, and ...
Then Department of Tourism secretary Richard Gordon conceptualized the tagline "Wow Philippines" himself in 2002. The government agency then had a limited budget allotted for advertising. [ 1 ] The promotional campaign was based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization which aimed to encourage the ...
Happy back to school! Parents, teachers and students, find funny and motivational back-to-school quotes about education, learning and working with others.
The travel and tourism industry contributed 8.6% to the country's GDP in 2023; [1] this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. [2] Coastal tourism, encompassing beach and diving activities, constitutes 25% of the Philippines' tourism revenue, serving as its primary income source in the sector. [3]
Filipino proverbs or Philippine proverbs [1] are traditional sayings or maxims used by Filipinos based on local culture, wisdom, and philosophies from Filipino life.The word Sawikain proverb corresponds to the Tagalog words salawikain, [2] [3] kasabihan [2] (saying) and sawikain [3] (although the latter may also refer to mottos or idioms), and to the Ilocano word sarsarita.
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A la juventud filipina (English Translation: To The Philippine Youth) is a poem written in Spanish by Filipino writer and patriot José Rizal, first presented in 1879 in Manila, while he was studying at the University of Santo Tomas.