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McWorld is a term referring to the spread of McDonald's restaurants throughout the world as the result of globalization, and more generally to the effects of international "McDonaldization" of services and commercialization of goods as an element of globalization as a whole. The name also refers to a 1990s advertising campaign for McDonald's ...
Benjamin R. Barber (August 2, 1939 – April 24, 2017) was an American political theorist and author, perhaps best known for his 1995 bestseller, Jihad vs. McWorld, and for 2013's If Mayors Ruled the World. His 1984 book of political theory, Strong Democracy, was revised and reissued in 2004.
Jihad vs. McWorld: How Globalism and Tribalism Are Reshaping the World is a 1995 book by American political scientist Benjamin Barber, in which he puts forth a theory that describes the struggle between "McWorld" (globalization and the corporate control of the political process) and "Jihad" (Arabic term for "struggle", here modified to mean tradition and traditional values, in the form of ...
A McWord is a word containing the prefix Mc-, derived from the first syllable of the name of the McDonald's restaurant chain. Words of this nature are either official marketing terms of the chain (such as McNugget), or are neologisms designed to evoke pejorative associations with the restaurant chain or fast food in general, often for qualities of cheapness, inauthenticity, or the speed and ...
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Benjamin Barber wrote a 1992 article and a 1995 book, Jihad vs. McWorld, that addressed this theme. Barber described "McWorld" as a secular, liberal, corporate-friendly transformation of the world and used the word "jihad" to refer to the competing forces of tribalism and religious fundamentalism, with a special emphasis on Islamic fundamentalism.
The McDonaldization of Education is not only limited to physical classroom settings. It is predicted by George Ritzer [11] that MOOCs (Massive Open Online Courses) will make future education even more McDonaldized. While it is possible to create a new original MOOC every semester, it is more likely a basic structure will be created and ...
Alternatively, Benjamin Barber in his book Jihad vs. McWorld argues for a different "cultural division" of the world. In his book the McWorld represents a world of globalization and global connectivity and interdependence, looking to create a "commercially homogeneous global network".