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A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]
The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.
Often overlooked as meaningless, a solid mission statement can be the difference between a mediocre and a truly great business. To be effective, a mission statement needs two key traits ...
For example, The mission to is to conduct a fighting patrol in order to eliminate any enemy positions so that the platoon can keep advancing into enemy territory safely. The mission statement is extremely important as it is more than likely the only bit of the briefing squaddies are bothered to listen to. So make it short sharp and to the point.
The rare mission statement which is specific and speaks directly to how that organization is notable (such as Wikimedia's mission statement or even the preamble to the United States Constitution) should be included in the article prose and adequately cited, rather than simply copied verbatim and left to stand on its own.
Wikipedia has a lofty goal: "a world in which every single person on the planet is given free access to the sum of all human knowledge." [1]Wikipedia's purpose is to benefit readers by acting as a widely accessible and free encyclopedia; a comprehensive written compendium that contains information on all branches of knowledge.
Mission/Goal – The purpose of the task (the higher-level goals). It provides the rationale why the missions and task are to be executed. It is a high-level definition of the overall intent and is regularly stated in one sentence following on the form of Who, What, When, Where and Why.
A business purpose statement serves as an affirmative reminder of the company's core identity to employees, customers, and other stakeholders; a common ground hopefully enabling them to focus on their particular tasks while feeling what they do is part of a wider, socially valued endeavor.