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In 2008 management of the Trading Post was transferred to Telstra. In 2009 the printed Trading Post was shut down. Sensis is responsible for Telstra's telephone directory assistance call centers – including 1223 ("Telstra Directory Assistance"), 12456 ("Call Connect"), 1225 ("International Directories") and 1234 ("1234" information service). [2]
In 2011 the White Pages partnered with Vision Australia to release a White Pages Accessibility Guide to help provide a business, government and residential telephone directory to the vision impaired of Australia. [8] In March 2014, Telstra sold 70% of the Sensis business to American private equity firm Platinum Equity for $454 million.
In the U.S., directory assistance for companies with toll-free "800 numbers" (with area codes 800, 833, 844, 855, 866, 877, and 888) was available from toll-free directory assistance, reachable by dialing 1-800-555-1212, for many decades until it was discontinued in 2020.
A "white pages" telephone directory. A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone ...
1223 – Directory assistance; 1225 – International directory assistance; 123x – Premium operator services (e.g. 1234 is Sensis personal assistance) 124xx – Other operator services (e.g. 12456 is Sensis Call Connect) 125xxx – Telstra mobile services (e.g. 125111 is Telstra mobile customer service)
Telstra also set up a social services CEO round table under Gerard Devan which acted as a "Think Tank" to the sector. Telstra was a major sponsor of the V8 Supercars car racing championship through its BigPond brand and directly sponsored the Sydney Telstra 500 event, the final round of the series held at Sydney Olympic Park. [86]
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