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DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019. [1] The brand dates to 1967, having been developed by Globe-Union Battery for Sears.
National Tire and Battery (NTB) is an American brand of auto service centers.It was formerly owned by Sears until it was spun-off in 2003. In 2020, Mavis Tire Supply Co. bought 112 NTB Tire & Service Centers, leaving the parent TBC Corporation with 615 locations under the Tire Kingdom and NTB brands.
1975 Western Auto Garden Tiller. Western Auto was known for its private labelled Western Flyer Bicycle and Performance Radial GT tire brand. Other Western Auto private-labeled brands included Davis tires, Tough One batteries, TrueTone electronics, Citation appliances, Wizard tools, and Wizard typewriters — the latter as re-branded typewriters manufactured by Brother Industries of Nagoya, Japan.
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
However, Sears did not accept trade-ins from Allstate buyers, and there may have been a reluctance to buy a car through a department store where service was thought to be questionable. [2] The lack of a trade-in program also proved to be a serious impediment to the sale of Graham-Bradley tractors from Graham-Paige Motors by Sears in the late 1930s.
In March 2001, Exide pleaded guilty to fraud conspiracy charges and agreed to pay a fine of $27.5 million to end a federal criminal investigation into auto battery sales to customers of Sears. The case arose from investigations and accusations that Exide conspired with Sears to sell used batteries as new to Sears customers and that Exide ...
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