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Best Buy, in a shift toward AI, laid off Geek Squad field agents, home-theater repair technicians and phone support specialists last week, according to current and former employees. The Richfield ...
Geek Squad, Inc. is a subsidiary of American and Canadian multinational consumer electronics corporation Best Buy, headquartered in Richfield, Minnesota.The subsidiary was originally an independent company founded by "Chief Inspector" Robert Stephens on June 16, 1994, and offers various computer-related services and accessories for residential and commercial clients.
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The two companies first began working together in 2006, creating Best Buy Mobile stores in the United States and introducing Geek Squad in the United Kingdom. [8] [9] The first Best Buy store in the United Kingdom opened at Junction Retail Park, near Lakeside Shopping Centre in Thurrock, Essex, on April 30, 2010. [citation needed]
The tests ran to promote competition with Best Buy's Geek Squad and Circuit City's Fire dog. Beginning in early 2006, Staples also launched the "Easy Resident Tech" program, employing one to two resident computer repair technicians to do in-store repair during normal business hours.
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