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New Era Cap Company. Website. www.47brand.com. ' 47 is an American lifestyle brand that brings together sports, fashion, and cultural influences. It offers a wide range of licensed headwear, apparel and gear tailored for men, women, and children. The brand has been owned by New Era Cap Company since August 2024.
Baseball cap. A baseball cap is a type of soft hat with a rounded crown and a stiff bill [1] projecting in front. [2] The front of the hat typically displays a design or a logo (historically, usually only a sports team, namely a baseball team, or names of relevant companies, when used as a commercial marketing technique).
Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
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The business originally focused on making men’s Gatsby caps, which were popular at the time. [5] By 1965, New Era was supplying caps to about half of the then-20 MLB teams. In 1993, New Era was granted the first exclusive license with the MLB to produce the on-field baseball caps for all of its (then 28, now 30) teams.
Under Armour was founded on September 25, 1996, by Kevin Plank, a then-24 year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. [4] He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car.
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