Search results
Results from the WOW.Com Content Network
It is an acronym for Smith's six fundamental facets of marketing: situation, objectives, strategy, tactics, action and control. [6] SOSTAC contains a general marketing strategy which can be applied in various commercial situations. [7][8] It includes an in-depth SWOT analysis, which helps businesses get ready for marketing campaigns; the main ...
In strategic management, situation analysis (or situational analysis) refers to a collection of methods that managers use to analyze an organization's internal and external environment to understand the organization's capabilities, customers, and business environment. [ 1 ] The situation analysis can include several methods of analysis such as ...
Precision and recall. In pattern recognition, information retrieval, object detection and classification (machine learning), precision and recall are performance metrics that apply to data retrieved from a collection, corpus or sample space. Precision (also called positive predictive value) is the fraction of relevant instances among the ...
The situational theory of publics, developed by Professor James E. Grunig in University of Maryland, College Park, defines that publics can be identified and classified in the context to which they are aware of the problem and the extent to which they do something about the problem. This theory explains when people communicate and when ...
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not ...
e. In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [ 1 ] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project. SWOT analysis evaluates the strategic position of organizations ...
Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. [ 1 ] The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s. [ 2 ][ 3 ] It is considered to be the most important process in ...
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]