Search results
Results from the WOW.Com Content Network
Glocalization or glocalisation (a portmanteau of globalization and localism) is the "simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems". [1] The concept comes from the Japanese word dochakuka and "represents a challenge to simplistic conceptions of globalization ...
Global marketing is defined as “ marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". [1][2] Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and ...
Definition. "Think globally, act locally" urges people to consider the health of the entire planet and to take action in their own communities and cities. Long before governments began enforcing environmental laws, individuals were coming together to protect habitats and the organisms that live within them.
A global city, also known as a power city, world city, alpha city, or world center, is a city that serves as a primary node in the global economic network. The concept originates from geography and urban studies, based on the thesis that globalization has created a hierarchy of strategic geographic locations with varying degrees of influence over finance, trade, and culture worldwide. [1]
Headquarters. Rome, Italy. The Glocal Forum is an international organization in the field of city-to-city cooperation; encouraging peace building and international development in the non-governmental sector. It emphasizes the central role of cities in international relations and subscribes to a glocalization vision.
A marketing agency is a great business idea for families with creative skills in design, writing, marketing and customer service. ... According to PwC’s 11th Glocal Family Business Survey, ...
Global sourcing is the practice of sourcing from the global market for goods and services across geopolitical boundaries. Global sourcing often aims to exploit global efficiencies in the delivery of a product or service. These efficiencies include low cost skilled labor, low cost raw material, extreme international competition, new technology ...
Philip Kotler. Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [ 1 ] He is known for popularizing the definition of marketing mix.