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Cocacolonization (alternatively coca-colonization) refers to the globalization of American culture (also referred to as Americanization) pushed through popular American products such as the soft-drink brand Coca-Cola. [1] The term is a portmanteau of the name of the multinational soft-drink maker and "colonization". [2]
Coca-Cola Europacific Partners plc (CCEP), formerly Coca-Cola European Partners (2016–2021); and Coca-Cola Amatil (1904-2021), is a British-American [4] [5] company formed as a result of the combination of the three main bottling companies for The Coca-Cola Company in Western Europe: Coca-Cola Enterprises, Coca-Cola Iberian Partners, S.A. and Coca-Cola Erfrischungsgetränke AG, [6] [7] and ...
The key to Coke's future lies in the company's ability to diversify its product offerings while expanding even further into lucrative overseas markets. But the company faces some serious risks ...
Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
The Coca-Cola Companyis an American multinational corporationfounded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchangeand is a component of the DJIAand the S&P 500and S&P 100indexes.
The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
The Coca-Cola Company 's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy.
Published. November 3, 2014 [1] Publisher. W. W. Norton & Company [2] Publication place. United States. Pages. 416 pp [2] Citizen Coke: The Making of Coca-Cola Capitalism is a 2014 nonfiction book written by Bartow J. Elmore.