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In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
A shelf (pl.: shelves) [1] is a flat, horizontal plane used for items that are displayed or stored in a home, business, store, or elsewhere. It is raised off the floor and often anchored to a wall , supported on its shorter length sides by brackets , or otherwise anchored to cabinetry by brackets, dowels , screws , or nails .
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Shelf-ready packaging continues to be growing in many market segments, including over-the-counter pharmaceuticals. SRP helps retail stores to achieve cost savings in labor and in packaging materials. It also makes packaged products easier to spot for customers, resulting in better sales.
This depends on the customer's distance from the unit. Vertical product placement puts products on more than one shelf level to achieve 15 centimetres (5.9 in) – 30 centimetres (12 in) of placement space. Similar products are placed in blocks. A planogram can be compared to a book. A store is the book and its individual modules represent the ...
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