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Discount - Brands partially subsidize the local marketing spend of their affiliates with discounted, but not free, marketing programs. Brands try to convince affiliates that will subsidized marketing ROI on their marketing spend will be positive. Rebate - Some Brands reimburse their local partners for money spent on approved advertising. This ...
Public sector marketing is about managing the relationships between government organizations, the public sector, and other parties that are seeking services from them. These parties can include individuals, groups of individuals, organizations, or communities.
Local advertising is used in geomarketing to optimize ad delivery, this platform is applied to customers depending on their location. Making purchasing or service decisions is influenced by local marketing. Marketers and businesses consider local advertising necessary for economic growth.
Location-based advertising (LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices .
Guerrilla marketing is an advertising strategy which increases brand exposure through the use of unconventional campaigns which initiate social discussion and "buzz". This can often be achieved with lower budgets than conventional advertising methods, allowing small and medium-sized businesses the chance to compete against larger competitors.
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.
Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...
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