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Purple Cow was itself marketed through some of the techniques that Godin describes in his book. The first, self-published edition came packaged in a milk carton and was sold for just shipping and handling charges. The cover is purple and white, and the words are printed sideways. [2]
Purple Cow: Transform Your Business by Being Remarkable. New York: Portfolio. 2003. ISBN 1-59184-021-X. Free Prize Inside!: The Next Big Marketing Idea. New York: Portfolio. 2004. ISBN 1-59184-041-4. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. New York: Portfolio. 2005. ISBN 1-59184-100-3. Godin, Seth ...
The "Purple Cow Drive-In" ice-cream stand in Crimora, Virginia has a purple cow head on a post. Its status as a local landmark led to the naming of Purple Cow Road. [15] Marketer Seth Godin has used the phrase "Purple Cow" for the concept of marketing a product as "intrinsically different" in his book, Purple Cow: Transform Your Business by ...
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World (2005) is the seventh published book by Seth Godin, and the third in a series of books on 21st century marketing, following Purple Cow and Free Prize Inside. [1] [2]
The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (2007) is the tenth published book by former dot com executive Seth Godin. [1] It is a 76 page book that illustrates the concept of "the dip"—a temporary setback that can be overcome with persistence—and how to recognize if you are within one worth pushing through or one where you should quit.
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The Seth Material is a collection of writing dictated by Jane Roberts to her husband from late 1963 until her death in 1984. Roberts claimed the words were spoken by a discarnate entity named Seth. [1]
Frank Gelett Burgess (January 30, 1866 – September 18, 1951) was an American artist, art critic, poet, author and humorist.. He was an important figure in the San Francisco Bay Area literary renaissance of the 1890s, particularly through his iconoclastic little magazine, The Lark, and association with The Crowd literary group.
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