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Wikipedia avoids unnecessary capitalization.In English, capitalization is primarily needed for proper names, acronyms, and for the first letter of a sentence. [a] Wikipedia relies on sources to determine what is conventionally capitalized; only words and phrases that are consistently capitalized in a substantial majority of independent, reliable sources are capitalized in Wikipedia.
Do not capitalize the second or subsequent words in an article title, unless the title is a proper name. For multiword page titles, one should leave the second and subsequent words in lowercase unless the title phrase is a proper name that would always occur capitalized , even mid-sentence.
Capitalize names of particular institutions (the founding of the University of Delhi; the history of Stanford University) but not generic words for institutions (the high school is near the university). Do not capitalize the at the start of an institution's name, regardless of the institution's preferred style.
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In English and most other languages with upper- and lower-case letterforms, the main elements in proper names are usually capitalized, though there is not quite a one-to-one relationship between fixed use of capital letters (as opposed to incidental capitalization, such as at the start of a sentence) and a text string being a proper name.
Use common name would seem to apply, and if the one is referring to a proper name the trademarked goods, one uses the trademarked name, umlauts, capitalization, and misspellings/English variations intact (which is what we do with any other proper names, of which trademarks are a subset). For example, an article using American English ...
Generally acronyms and initialisms are capitalized, e.g., "NASA" or "SOS". Sometimes, a minor word such as a preposition is not capitalized within the acronym, such as "WoW" for "World of Warcraft". In some British English style guides, only the initial letter of an acronym is capitalized if the acronym is read as a word, e.g., "Nasa" or ...
The name of an individual work within the series name: the Star Wars franchise, named for the Star Wars film; the Three Colours trilogy, named for films with the prefix Three Colours. Do not capitalize or italicize descriptive terms that are not part of an official series title (as with "franchise" and "trilogy" in those two examples).