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A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]
Typosquatting, also called URL hijacking, a sting site, a cousin domain, or a fake URL, is a form of cybersquatting, and possibly brandjacking which relies on mistakes such as typos made by Internet users when inputting a website address into a web browser. A user accidentally entering an incorrect website address may be led to any URL ...
One particular one changes the browser settings of Firefox, Chrome and Internet Explorer to show the website "istartsurf.com" as the homepage. It does so by changing registry settings and installing software which resets the settings if the user tries to change them.
Other ways advertising campaigns can target the user is to use browser history and search history. For example, if the user types promotional pens into a search engine such as Google, ads for promotional pens will appear at the top of the page above the organic listings. These ads will be geo-targeted to the area of the user's IP address ...
More fine-grain privacy settings are recommended by Lin et al. to better suit a wide collection of territorial and informational privacy preferences. [24] By targeting user preferences and needs, companies can increase the number of users on their platforms and increase their revenue. [24]
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Google Chrome Apps, or commonly just Chrome Apps, were a certain type of non-standardized web application that ran on the Google Chrome web browser. Chrome apps could be obtained from the Chrome Web Store along with various free and paid apps, extensions , and themes.
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