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Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.
In business and project management, a responsibility assignment matrix [1] (RAM), also known as RACI matrix [2] (/ ˈ r eɪ s i /; responsible, accountable, consulted, and informed) [3] [4] or linear responsibility chart [5] (LRC), is a model that describes the participation by various roles in completing tasks or deliverables [4] for a project or business process.
A key management system (KMS), also known as a cryptographic key management system (CKMS) or enterprise key management system (EKMS), is an integrated approach for generating, distributing and managing cryptographic keys for devices and applications. They may cover all aspects of security - from the secure generation of keys over the secure ...
The OGSM framework forms the basis for strategic planning and execution, as well as a strong management routine that keep the plan part of the day-to-day operations. It aligns the leaders to the objective of the company, links key strategies to the financial goals, and brings visibility and accountability to the work of improving the ...
“Its plug-and-play design streamlined essential tasks, like cart-to-checkout integration and customer account management, reducing development effort. Onboarding to Catalyst was relatively quick, and the overall process was smooth, leveraging the expertise of a platform built by engineers deeply familiar with BigCommerce.”
Identity management (ID management) – or identity and access management (IAM) – is the organizational and technical processes for first registering and authorizing access rights in the configuration phase, and then in the operation phase for identifying, authenticating and controlling individuals or groups of people to have access to applications, systems or networks based on previously ...
Objectives and key results (OKR, alternatively OKRs) is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. The development of OKR is generally attributed to Andrew Grove who introduced the approach to Intel in the 1970s [ 1 ] and documented the framework in his 1983 book ...
The Open Group Architecture Framework (TOGAF) is the most used framework for enterprise architecture as of 2020 [2] that provides an approach for designing, planning, implementing, and governing an enterprise information technology architecture. [3] TOGAF is a high-level approach to design.