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This explains how there are often two ways we are able to process information from persuasive messages, one being heuristically and the other systematically. A heuristic is when we make a quick short judgement into our decision making. On the other hand, systematic processing involves more analytical and inquisitive cognitive thinking.
Gigerenzer & Gaissmaier (2011) state that sub-sets of strategy include heuristics, regression analysis, and Bayesian inference. [14]A heuristic is a strategy that ignores part of the information, with the goal of making decisions more quickly, frugally, and/or accurately than more complex methods (Gigerenzer and Gaissmaier [2011], p. 454; see also Todd et al. [2012], p. 7).
The affect heuristic is a heuristic, a mental shortcut that allows people to make decisions and solve problems quickly and efficiently, in which current emotion—fear, pleasure, surprise, etc.—influences decisions.
Note that aspiration-level adaptation is a process model of actual behavior rather than an as-if optimization model, and accordingly requires an analysis of how people actually make decisions. It allows for predicting surprising effects such as the "cheap twin paradox", where two similar cars have substantially different price tags in the same ...
Recognition-primed decision (RPD) is a model of how people make quick, effective decisions when faced with complex situations. In this model, the decision maker is assumed to generate a possible course of action, compare it to the constraints imposed by the situation, and select the first course of action that is not rejected.
There are two ways that people make decisions on a daily basis. They can either make decisions based on their gut reaction, or they can make decisions by analyzing and weighing the outcomes. [ 9 ] It is easier to make a careful and thought-out decision if there are fewer factors to consider.
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System 1 is a bottom-up, fast, and implicit system of decision-making, while system 2 is a top-down, slow, and explicit system of decision-making. [78] System 1 includes simple heuristics in judgment and decision-making such as the affect heuristic , the availability heuristic , the familiarity heuristic , and the representativeness heuristic .