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Lamar Advertising Company is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. [2] The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. [3] The company has over 200 locations in the United States and Canada.
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
Signage is the design or use of signs and symbols to communicate a message. [1] [2] Signage also means signs collectively or being considered as a group. [3] The term signage is documented to have been popularized in 1975 to 1980. [2] Signs are any kind of visual graphics created to display information to
Two human billboards in Stockholm, one holding a placard and the other wearing a sandwich board. A human billboard is someone who displays an advertisement on their person. . Most commonly, this means holding or wearing a sign of some sort, but also may include wearing advertising as clothing or in extreme cases, having advertising tattooed on the b
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The transit business and the billboard business merged in 2001 under the name Viacom Outdoor. Logo used from 2006–2014 The billboard division was originally two separate companies: National Advertising Company (also known as 3M National or National 3M), the outdoor advertising subsidiary of 3M ; and Gannett Outdoor, owned by the Gannett Company .
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