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Christiansen selected Lego, and the company began using it on its products. Following the Second World War, plastics became available in Denmark, and Lego purchased a plastic injection molding machine in 1947. [3]: 25 One of the first modular toys to be produced was a truck that could be taken apart and reassembled.
Wooden Lego yoyo's became an instant hit. 1934: ... Lego begins producing similar plastic bricks, calling them "Automatic Binding Bricks." 1950s. 1951:
The name Lego is derived from the Danish phrase leg godt, meaning "play well". In the first half of 2015, The Lego Group became the world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales. [8] [9]
Or that even more recently, Lego Group, a Danish company founded in 1932, appeared in jeopardy.. According to David C. Robertson, author of the Lego history "Brick by Brick," the company foundered ...
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Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
Lego has abandoned plans to make its famous bricks from recycled plastic bottles, saying that the manufacturing process would be more polluting than the current production of oil-based bricks.
Lego is a shortened form of the Danish word Leg godt, meaning "play well". [12] The company eventually became known as The Lego Group. [citation needed] Years later, he said, "Not until the day when I said to myself, 'You must make a choice between carpentry and toys' did I find the real answer." [13]
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