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Media as a means of communication in the future will be distinguished: by data storage, broadcasting media and processing media, especially to record, reproduce and reduplicate media content. by primary, secondary, tertiary and quaternary media, depending on the technology used by sender and recipient.
The phrase was coined by Marshall McLuhan. "The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964.
Cool media are those that require high participation from users, due to their low definition (the receiver/user must fill in missing information). Since many senses may be used, they foster involvement. Conversely, hot media are low in audience participation due to their high resolution or definition. Film, for example, is defined as a hot ...
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
Social media is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is interpersonal communication is confused. [39] Interpersonal/niche communication is an exchange of information and information in a specific genre.
"Triple-product" business model of digital media platforms. [7]Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment (infotainment) to the public often at no cost, while simultaneously capturing their attention, and also collecting user data to sell to advertisers. [7]
Media literacy education is the process used to advance media literacy competencies, and it is intended to promote awareness of media influence and create an active stance towards both consuming and creating media. [12] Media literacy education is taught and studied in many countries around the world. [13]
He defines media in favor of space as a lighter, more transferable medium like papyrus. [8] Opposite to media in favor of time, Innis explains that the transferable quality of media biased towards space permits civilizations to expand more quickly across vast areas, thus benefiting the growth of sectors like trade. [8]