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  2. Geography of media and communication - Wikipedia

    en.wikipedia.org/wiki/Geography_of_media_and...

    Geography of media and communication is an area of research, which considers various facets of communication. One interest is the layout and organization of communication systems at scales from cities to the planet. Closely related to this are the varying levels of access to communication systems from place to place.

  3. Study of global communication - Wikipedia

    en.wikipedia.org/wiki/Study_of_Global_Communication

    World-system theory was first articulated by Immanuel Wallerstein. There are three major sources of the world-system theory which conceived by Wallerstein: the Annales school's general methodology, Marx's focus on accumulation process and competitive class struggles and so on, and dependence theory's neo-Marxist explanation of development ...

  4. Situational theory of publics - Wikipedia

    en.wikipedia.org/wiki/Situational_theory_of_publics

    The theory also resembles theories of consumer behavior, health communication, media exposure, and political communication popular in other domains of communication research. However, the situational theory of publics contains more variables and has a more developed system of measurement and analysis than these other theories. As a result, it ...

  5. Communication studies - Wikipedia

    en.wikipedia.org/wiki/Communication_studies

    [2] [3] Communication studies is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge that encompasses a range of topics, from face-to-face conversation at a level of individual agency and interaction to social and cultural communication systems at a macro level. [4] [5]

  6. Apple's segmentation strategy and why it works - AOL

    www.aol.com/news/2010-10-02-apples-segmentation...

    Here's a little interesting weekend reading from Mark Sigal on O'Reilly about "Apple's segmentation strategy." Sigal does a huge overview of Apple's direction over the last ten years, and in the ...

  7. Geodemographic segmentation - Wikipedia

    en.wikipedia.org/wiki/Geodemographic_segmentation

    In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between groups.

  8. Communication theory - Wikipedia

    en.wikipedia.org/wiki/Communication_theory

    Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication.

  9. 5 trades we want to see this winter, featuring Garrett ... - AOL

    www.aol.com/5-trades-want-see-winter-200216298.html

    The Rays have been willing to move Díaz as they turn their roster over, and the Mets could be the perfect trade partner to make that happen. Nolan Arenado to the Yankees