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The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.
The notion of a communicative constitution of organization comprises three schools of thought: [3] (1) The Montreal School, (2) the McPhee's Four Flows based on Gidden's Structuration Theory, and (3), Luhmann's Theory of Social Systems. All CCO perspectives agree that “communication is the primary mode of explaining social reality”. [3]
The constitutive approach is an organizational communications theory originating in Robert T. Craig’s chapter of the book Communication Theory: Communication Theory as a Field. [26] An organizational constitutive approach views communication processes as a means of forming and maintaining organizations.
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Frank Dance's helical model of communication was initially published in his 1967 book Human Communication Theory. [ 161 ] [ 162 ] [ 163 ] It is intended as a response to and an improvement over linear and circular models by stressing the dynamic nature of communication and how it changes the participants.
Robert T. Craig (born May 10, 1947) is an American communication theorist from the University of Colorado, Boulder who received his BA in Speech at the University of Wisconsin–Madison, and his MA and PhD in communication from Michigan State University.
Message design logic is a communication theory that makes the claim that individuals possess implicit theories of communication within themselves, called message design logics. [1] Referred to as a “theory of theories,” Message Design Logic offers three different fundamental premises in reasoning about communication . [ 2 ]
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