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Aveda product. Aveda was founded by Horst Rechelbacher in 1978. In 1970, Horst, on a trip to India, was introduced to the science of Ayurveda (the Hindu traditional holistic system of medicine and surgery from India), and suddenly his vision for his company was born.
Anti-aging creams are predominantly moisturizer-based skin care products marketed with unproven claims of making the consumer look younger by reducing, masking or preventing signs of skin aging. Anti-aging supplements are ingestible products promoted to diminish the effects of aging, including vitamin supplements, powders, and teas. [1] Anti ...
The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream - "ULTIMA, The Precious Cream". [2]
In 1978, he founded Aveda and began to expand the product line into hair, skin and body care, makeup, plant-based perfumes (aromatherapy) and lifestyle products. Following the Exxon Valdez oil spill , Rechelbacher was the first to sign onto the Valdez Principles, now the Ceres principles, joining corporate environmental responsibility with ...
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