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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
The banker's lamp is a style of electric desk or table lamp often characterized by a brass stand, green glass lamp shade, and pull-chain switch. Such a lamp was first patented in the United States under the Emeralite brand name.
An electric light, lamp, or light bulb is an electrical component that produces light.It is the most common form of artificial lighting.Lamps usually have a base made of ceramic, metal, glass, or plastic which secures the lamp in the socket of a light fixture, which is often called a "lamp" as well.
[15] [16] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region. In the campaign, Blåhaj plays a real estate agent who envisions a tiny apartment. [17] [18] IKEA of Malaysia and Taiwan sold red-bean and sesame-filled buns resembling Blåhaj.
As a result, the incandescent bulb became widely used in household and commercial lighting, for portable lighting such as table lamps, car headlamps, and flashlights, and for decorative and advertising lighting. Incandescent bulbs are much less efficient than other types of electric lighting.
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