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A pair of jeans Microscopic image of faded fabric. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
Denim fabric dyed with indigo Denim fabric dyed with indigo and black dyes and made into a shirt. Denim is a sturdy cotton warp-faced [1] textile in which the weft passes under two or more warp threads. This twill weave produces a diagonal ribbing that distinguishes it from cotton duck. Denim, as it is recognized today, was first produced in ...
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
To create suitably robust pants for working, he used duck cloth and reinforced the weak points in the seams and pockets with the copper rivets. Such was the success of these pants that word spread throughout the labourers along the railroad. Davis was making these working pants in duck cotton and, as early as 1871, in denim cotton.
The first "jeans" they invented were actually "waist-high overalls", consisting of denim pants with suspenders attached with buttons, but without a bib. [3] From the beginning, denim overalls were popular workers' garments due to their durability. In fact, Levi Strauss & Co.'s slogan in the 1880s-1890s was "Never Rip, Never Tear". [7]
Jeans, made of denim, are a form of trousers for casual wear widely worn all over the world by people of all genders. Shorts are often preferred in hot weather or for some sports and also often by children and adolescents. Trousers are worn on the hips or waist and are often held up by buttons, elastic, a belt or suspenders (braces).
According to Jim Calhoun, [8] former president of Dockers, “The brand is going back to focusing on what we do best: khaki pants for men." [7] Dockers is trying to boost the selling of khaki pants, as it is a declining product among consumers. The reason for this decline in sales is the fact that people view khakis as a more corporate and ...