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Clarkin was a former executive of the Pepsi-Cola Company who came to the Philippines as a member of the US Air Force during the close of World War II. [1] [2] In the beginning, the company imported Pepsi-Cola until 1947, when its first bottling plant was established in Quezon City. After Clarkin returned to the United States in 1957, Pepsi-Cola ...
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars".
Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in 1992; the promotion led to riots [3] and the death of at least five people. [ 4 ] Promotion
In the document, design agency the Arnell Group thoroughly outlined the rationale behind Pepsi’s brand refresh: first establishing the desire to show innovation, then reviewing the evolution of ...
A Brief History of Coke and Pepsi Coca-Cola was invented in 1986 by a pharmacist in Columbus, Georgia, who began selling it to soda fountains, the History Channel reported. Six years later, the ...
PepsiCo's businesses in these regions, as of 2015, contributed 10 percent to the company's net revenue worldwide. [51] In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. [81]
This was the first logo officially named the "Pepsi Globe". The design was refined in August 2003 when the typeface was updated and the Pepsi Globe became more detailed. This version remained mostly the same in 2008 when Pepsi redesigned the packaging once more to show different backgrounds on each can, though the color remained blue.
This is a timeline of Philippine history, comprising important legal and territorial changes and political events in the Philippines and its predecessor states. To read about the background to these events, see history of the Philippines .