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The Denmark-based Lego’s adult collectors seem to have helped it outperform the broader toy industry in 2023. Lego’s revenues grew 2% last year, against an industry that shrunk 7% , notching ...
Sales of toys for the G12 countries fell 1% to $24.5 billion from January to June 2024, according to data from industry research firm Circana. The average selling price for toys was relatively ...
Or that even more recently, Lego Group, a Danish company founded in 1932, appeared in jeopardy.. According to David C. Robertson, author of the Lego history "Brick by Brick," the company foundered ...
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
The Danish toymaker reported a 5% fall in operating profits to 17.1 billion Danish kroner (£8.1 billion) in 2023.
The book describes the business strategy of The Lego Group in the late 1990s and early 2000s. At that time, the company reformed said strategy, avoiding a near bankruptcy and becoming one of the most profitable companies in the toy industry of that period.
Lego is not your average toy company. If it were, it’d have to face a slowdown that’s been affecting industry majors like Hasbro and Mattel.. The world's largest toy maker instead said ...
Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...