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Chivas Regal was created in 1909 by Chivas Brothers Master Blender Charles Stewart Howard as a 25-year-old luxury whisky. [1]1939 saw the debut and continued success of Chivas Regal 12-year-old Blended Scotch in the US, at what was to become a global standard proof value of 75 degrees, i.e., 42.8% ABV. [2]
Royal Salute was launched by Chivas Brothers on 2 June 1953 by in tribute to Queen Elizabeth II on the day of her Coronation. [2] [3] Named after the ceremonial 21-gun salute that is fired from the Tower of London to mark special royal occasions, Royal Salute whiskies are aged for a minimum of 21 years, [4] making it the only Scotch to begin its collection at exclusively 21 years-old.
In 2001, Pernod Ricard acquired 38% of Seagram's Wines and Spirits business including Chivas Brothers Ltd makers of Chivas Regal and owner of 13 Scotch malt distilleries, 1 grain distillery and 2 gin distilleries. [9] In 2001, Pernod Ricard acquired Jan Becher, makers of Becherovka. In 2005, Pernod Ricard acquired Allied Domecq, makers of ...
This is a list of whisky brands arranged by country of origin and style. Whisky (or whiskey) [ 1 ] is a type of distilled alcoholic beverage made from fermented grain mash . Different grains are used for different varieties, including barley , malted barley , rye , malted rye, wheat , and corn .
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Liqueur, not to be confused with liquor, is a type of sweet alcoholic drink made from flowers, nuts, spices, herbs and some type of alcohol. 8 of the most common liqueurs, explained Skip to main ...
Braeval distillery was built by Chivas Brothers in 1973 to supply malt for blends such as Chivas Regal. [3] It was built on a mountain ridge at Chapeltown in the heart of Speyside, Braeval is the highest distillery in Scotland at 350m in altitude. [4] In 2001, Pernod Ricard bought Chivas Brothers from Seagram. [5]
Chivas Brothers was purchased by Seagrams in 1949, [15] which enabled much wider distribution and marketing. Seagrams was owned by a Canadian Jew, Samuel Bronfman. When the Middle East opened up as a market post oil domination/OPEC, Seagrams' products, including Chivas Regal, were banned in the entire Arab controlled area in the early 1960s. [17]
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