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The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes.
In December, 1989, Dr. James P. Gills and David Voth acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman Brand, for $3 million from Valerie Silk. Voth was the CEO from 1989 to 1993 followed by David Yates then Lew Friedland in the CEO role.
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Timex Expedition WS4; Timex Ironman; TX Watch Company This page was last edited on 28 March 2023, at 15:25 (UTC). Text is available under the Creative Commons ...
Timex Ironman; W. Tom Warren (triathlete) World Triathlon Corporation This page was last edited on 15 December 2024, at 12:44 (UTC). Text is available under the ...
After competing and losing in the Ironman Triathlon Championships six times (often to Dave Scott), Allen emerged victorious in 1989, winning one of the most difficult one-day sporting events in the world.
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