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A private placement agent or placement agent is a firm assisting fund managers in the alternative asset class (e.g., private equity, [1] infrastructure, real estate, hedge funds, and venture capital) and entrepreneurs/private companies (e.g., start-ups and growth capital companies) seeking to raise private financing through a so-called private placement.
The firm is organized across three business lines: [19] Strategic Advisory handles M&A, capital markets advisory, spin-offs, private placements, structured products and other transactions. [19] Restructuring & Special Situations handles debtor advisory, creditor advisory, out-of-court solutions, distressed M&A and expert witness testimony. [19]
Rede Partners was founded in 2011 by Scott Church and Adam Turtle. Scott's career began at Merrill Lynch where he remained for sixteen years, ending it as a managing director within the private equity group (placement). He moved to Lazard where he was a managing director in the private funds group. [2]
The firm operates three business lines: Fundraising for private equity, private debt, infrastructure and sustainable investing fund managers (as a placement agent). [3] [4] Campbell Lutyens assists private equity firms in raising funds and advises on all stages and aspects of the fundraising process including strategy, documentation and structuring.
This list of investment banks notes full-service banks, financial conglomerates, independent investment banks, private placement firms and notable acquired, merged, or bankrupt investment banks. As an industry it is broken up into the Bulge Bracket (upper tier), Middle Market (mid-level businesses), and boutique market (specialized businesses).
Private placement (or non-public offering) is a funding round of securities which are sold not through a public offering, but rather through a private offering, mostly to a small number of chosen investors. Generally, these investors include friends and family, accredited investors, and institutional investors.
In 2010, the firm was the first placement agent in the U.S. to launch a fund raising platform for private equity firms in China. [9] In 2013 and 2017, Private Equity International named Eaton Partners the "Placement Agent of the Year in North America" ahead of Park Hill Group and Credit Suisse.
The placement agent landscape is a competitive environment, with many firms providing private equity advisory services to managers across the spectrum. A few placement agents are structured as groups within larger investment banking firms, though a number, like Asante, operate as independent advisors.