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A private placement agent or placement agent is a firm assisting fund managers in the alternative asset class (e.g., private equity, [1] infrastructure, real estate, hedge funds, and venture capital) and entrepreneurs/private companies (e.g., start-ups and growth capital companies) seeking to raise private financing through a so-called private placement.
Probitas Partners is an independent, global advisory firm founded in 2001. [1] The company is focused on raising capital as a placement agent for private equity fund sponsors as well as providing portfolio management and liquidity solutions [buzzword], through the private equity secondary market, for investors in private equity.
The firm is organized across three business lines: [19] Strategic Advisory handles M&A, capital markets advisory, spin-offs, private placements, structured products and other transactions. [19] Restructuring & Special Situations handles debtor advisory, creditor advisory, out-of-court solutions, distressed M&A and expert witness testimony. [19]
This list of investment banks notes full-service banks, financial conglomerates, independent investment banks, private placement firms and notable acquired, merged, or bankrupt investment banks. As an industry it is broken up into the Bulge Bracket (upper tier), Middle Market (mid-level businesses), and boutique market (specialized businesses).
Private placement (or non-public offering) is a funding round of securities which are sold not through a public offering, but rather through a private offering, mostly to a small number of chosen investors. Generally, these investors include friends and family, accredited investors, and institutional investors.
In 2013 and 2017, Private Equity International named Eaton Partners the "Placement Agent of the Year in North America" ahead of Park Hill Group and Credit Suisse. [10] [11] The firm has also been recognized by PEI as "Placement Agent of the Year in Asia" since 2014, and "Secondaries Advisor of the Year in Asia" in 2016 and 2018. [12] [13]
The firm operates three business lines: Fundraising for private equity, private debt, infrastructure and sustainable investing fund managers (as a placement agent). [3] [4] Campbell Lutyens assists private equity firms in raising funds and advises on all stages and aspects of the fundraising process including strategy, documentation and structuring.
Rede Partners was founded in 2011 by Scott Church and Adam Turtle. Scott's career began at Merrill Lynch where he remained for sixteen years, ending it as a managing director within the private equity group (placement). He moved to Lazard where he was a managing director in the private funds group. [2]