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The scent seems to rival the Fever body wash and body spray line of products. Winter 2009 2009 Proximity sub-label: Amber, Bergamot, and Vetiver: Three scents under the Proximity name. Lighter, more sophisticated fragrances targeted at less juvenile men. Sold at a higher price than regular Axe range. Comes in body spray only. [citation needed ...
The Axe brand of grooming products -- body spray, deodorant sticks, roll-ons, antiperspirants, Surprise Hits: The 'Axe effect' promises to attract women -- and sales dollars Skip to main content
Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
The product was an attempt by Dial to break into the body spray market, currently dominated by AXE and Tag, through a marketing strategy directed at older men. [ 1 ] [ 2 ] RGX employed the Internet to create buzz via a men's lifestyle website called RGX Life, followed by television, print, and public relations activities.
When I was a tot, a woman would have to have a transfusion of perfume for the scent to penetrate the ubiquitous cloud of cigarette smoke. Now, however, in the wake of growing no-smoke zones, our ...
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