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A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects. [1] Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles.
As a result, this marketing strategy is constantly changing due to a shifts in cultural, social, economic, environmental and moral demands advertising agencies have to be on high alert for anything that could potentially be offensive. [2] An example of this change is the use of movie stars endorsing popular cigarette brands in movies.
For example, if a counterargument states that renewable energy is too expensive, the writer could counter this by citing the declining costs of solar technology and its long-term savings. [3] Each counterargument can be presented in a separate paragraph or integrated within the main points to show a balanced perspective.
Members of the Dutch political party GroenLinks canvassing door-to-door in Groningen. Door-to-door is a canvassing technique that is generally used for sales, marketing, advertising, evangelism or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information.
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. [1] [2] [3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications.
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Sometimes referred as Advertising Exposure, Marketing Exposure is the degree to which a company’s target market is exposed to the company’s communications about its product/ services, initiatives, etc. [1] Exposure is the product of a marketing strategy, and once the strategy is implemented it is only a matter of time before exposure is put into action.
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