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A 1974 study by Katz, Blumler, and Gurevitch stated five basic assumptions for a framework for understanding the correlation between media and audiences. These assumptions are: [17] The audience is conceived as active. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.
Major contributors to media psychology include Marshall McLuhan, Dolf Zillmann, Katz, Blumler and Gurevitch, David Giles, and Bernard Luskin. Marshall McLuhan is a Canadian communication philosopher who was active from the 1930s to the 1970s in the realm of Media Analysis and Technology. He was appointed by the President of the University of ...
Blumler was born in New York, New York on 18 February 1924. Blumler's father was a Marxist and his mother a supporter of Roosevelt's New Deal. He described himself as a "red diaper baby". In 1947 Blumler graduated from Antioch College, Ohio with the degree of BA in political science.
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...
Television series which originated in the United States and began in the year 1974. Shows that originated in other countries and only later aired in the United States should be removed from this category.
Tom Baker makes his first full appearance as the Fourth Doctor in the Doctor Who serial Robot. 31 December – Roger Hargreaves' hugely popular Mr. Men animated series is first broadcast on BBC1. All 28 episodes are narrated by Arthur Lowe, with the first episode featuring Mr Happy. The series would be continually shown on the BBC until 1988.
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February 12 – Bagpuss (12 February – 7 May 1974) February 18 – Tattletales, hosted by Bert Convy, on CBS daytime (1974–78, 1982–84) March 3 – Nova on PBS (1974–present) March 13 – Clyde Frog Show on PBS (1974–1976) April 12 – Ultraman Leo on TBS in Japan (1974–75) May 6 – The $10,000 Pyramid moves to ABC, with Dick Clark ...
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related to: katz blumler and gurevitch 1974 full episodes free 123