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SoFi was founded in 2011 as a student loan refinancing company. In 2019, SoFi — , short for Social Finance — expanded into investment services, offering a user-friendly platform to new investors.
Money market funds come with very low risk, but there have been instances where funds “broke the buck,” meaning their NAV dropped below $1.00, such as during the 2008 financial crisis.
With the advent of electronic financial markets, electronic trading platforms were also soon launched. In 1992, Globex became the first electronic trading platform to reach the market. E-Trade, a company that started as an online brokerage service, soon also launched its own platform aimed at the consumer. [7]
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This is typically done using electronic trading platforms where traders can place orders and have them executed at a trading venue such as a stock market either directly or via a broker. Electronic trading first started in the 1970s but significant development occurred during the 1990s and again in the 2000s with the spread of the Internet.
Direct market access (DMA) in financial markets is the electronic trading infrastructure that gives investors wishing to trade in financial instruments a way to interact with the order book of an exchange. Normally, trading on the order book is restricted to broker-dealers and market making firms that are members of the
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