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From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
Business continuity planning life cycle. Business continuity may be defined as "the capability of an organization to continue the delivery of products or services at pre-defined acceptable levels following a disruptive incident", [1] and business continuity planning [2] [3] (or business continuity and resiliency planning) is the process of creating systems of prevention and recovery to deal ...
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After initially announcing the complete closure of its 94 stores, a private equity firm bought and saved the company. Party City The four-decade-old retailer filed for bankruptcy in December ...
The Hoka Bondi 8 is a walking and everyday running shoe that provides the highest level of cushioning the brand offers and has been upgraded with a more stable, extended heel.
The machine is designed to incorporate stretching into the exercises; it takes about ten minutes to complete a workout. Stretching is beneficial when warming up or cooling down from a workout; not only does stretching muscles help prevent injury during exercise, but increased flexibility is one of the health-related components of physical fitness .