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In order to understand management in media enterprises it is crucial to build a larger picture of the media marketplace. The characteristics of media markets differ from markets of other economic sectors in several ways. One characteristic of media markets is the multidimensional competition. Media enterprises operate in three different markets.
This criticism is based on the idea that the source usually intends to achieve some purpose by engaging in communication, like persuading the audience or getting them to perform a certain action. Berlo himself acknowledges the role of a purpose guiding communication but his model does not include an separate component corresponding to this factor.
Essentially, the audience is a collection of individuals who are anonymous to one another, act independently, and are united by a common object of attention. [22] The latter variation conceives of audiences as networks, in which individual audience members may be visible to one another and are capable of acting in concert.
The real reader is a concrete reality and determines the writer's purpose and persona. A writer who perceives an audience as real tends to conceive of readers as living persons with specific attitudes and demographic characteristics. Therefore, the writer's task is to accommodate the real reader by analyzing this reader's needs and deferring to ...
Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...
The job of an IC manager or IC team will vary from place to place and will depend on the needs of the organization they serve. In one, the IC function may perform the role of 'internal marketing' (i.e., attempting to win participants over to the management vision of the organization); in another, it might perform a 'logistical' service as channel manager; in a third, it might act principally ...
Thus, the reception of media texts can vary widely, reflecting the diverse interpretations and experiences of different audience members. [12] One of the central tenets of reception theory is the concept of polysemy - the idea that media texts can have multiple meanings that are not dictated by the author or producer but are generated through ...
Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.