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Performance measurement is the process of collecting, analyzing and/or reporting information regarding the performance of an individual, group, organization, system or component. [dubious – discuss] [1] Definitions of performance measurement tend to be predicated upon an assumption about why the performance is being measured. [2]
A performance indicator or key performance indicator (KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [ 2 ]
Apart from metrics, a specific action plan allows a marketing plan to better measure results and that criteria are met. Elements of marketing performance that may be tracked include sales analysis, market share analysis, expense analysis, [11] and financial analysis (including figures such as profit, return on investment and contribution).
Numeric distribution is based on the number of outlets that carry a product (that is, outlets that list at least one of the product's stock-keeping units, or SKUs).It is defined as the percentage of stores that stock a given brand or SKU, within the universe of stores in the relevant market.
Return on marketing investment (ROMI), or marketing return on investment (MROI), is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. ROMI is not like the other 'return-on-investment' (ROI) metrics because marketing is not the same kind of investment.
With the increased emphasis on accountability, marketers must consider how they measure marketing's performance and communicate that to stakeholders. Various types of metrics that are in widespread use may be classified as: Measures of market/ competitive performance. Market share. Market share analysis; Market value; Market power. Marketing ...
A radar chart showing the differences in performance metrics of a sedan, sports car, and pickup truck. Another application of radar charts is the control of quality improvement to display the performance metrics various objects including computer programs, [12] computers, phones, vehicles, and more. Computer programmer often use analytics to ...
Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period.