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One of its main features was the new three-parts corporate grille, reminiscent of the Daewoo Motor emblem which was to be used on many of the following Daewoo cars. In September 1997, the Nubira was launched, the first Daewoo model to be produced in their new Kunsan motor plant. It was designed by the Italian-based I.DE.A Institute.
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In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
The distinctive AMI exterior emblems were affixed on Ramblers as well as Triumph and Toyota cars assembled by AMI from 1968 onward. The Australian-assembled Rebel was made from 1967 until 1971, even though the last year of the American model was 1970.
The term debadging refers to the process of removing the manufacturer's emblems from a vehicle. Common emblems to be removed include the manufacturer's logo as well as the emblems designating the model of the vehicle. Often debadging is done to complement the smoothed-out bodywork of a modified car, or to disguise a lower-specification model.
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