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The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, ...
Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. [2] [3] The firm provides advertising, marketing, and corporate communications services.
The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. [5] Omnicom Group was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002. [6]
The takeover made WPP the largest advertising company in the world measured by billings and revenue, overtaking Omnicom Group and Interpublic. [18] In the 2000s, WPP Digital was created to develop the group's digital capabilities. [19] In October 2008, WPP acquired market research firm Taylor Nelson Sofres for £1.6 billion.
In the United States, there are more than 65,000 advertising agencies employing nearly 250,000 employees with annual revenues of $166.8 billion as of 2014. [1] In 2016, global advertising sales reached $493 billion. [2] For 2017 it was estimated that digital ad sales were first to surpass the TV market. [2]
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