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Health communication is an area of research that focuses on the scope and implications of meaningful expressions and messages in situations or circumstances associated with health and health care. [9] Health communication is considered an interdisciplinary field of research, encompassing medical science, public health, and communication studies.
SBCC by health practitioner SBCC on the Development-Entertainment spectrum.. Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are ...
Community mobilization is a process through which action is stimulated by a community itself, or by others, that is planned, carried out, and evaluated by a community's individuals, groups, and organizations on a participatory and sustained basis to improve the health, hygiene and education levels so as to enhance the overall standard of living in the community. [2]
The participatory approach can be combined with three other types of communicative methods to effectively invoke social change. These include: behavior change communication, mass communication, and advocacy communication. [2] Different types of mediums can be used in achieving governance, health and sustainable development.
P. Participation of medical professionals in American executions; List of patent medicines; Patient abuse; Pelvic examinations under anesthesia by medical students without consent
The model implies that communication should focus on improving the transfer of information from experts to non-experts. Currently, many studies challenge the information deficit model as it ignores the cognitive, social, and affective factors that influence one’s formation of attitude and judgements toward science and technology. [2]
Development communication activity embodies models of social change that are implemented across political and cultural boundaries wherein, issues of gender, communication, and development are grounded in global structures and processes of power, which condition access to and acquisition of economic and social resources.
Health information technology (HIT) is "the application of information processing involving both computer hardware and software that deals with the storage, retrieval, sharing, and use of health care information, health data, and knowledge for communication and decision making". [8]