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Ivory's first slogan, "It Floats!", was introduced in 1891. The product's other well-known slogan, "99 + 44 ⁄ 100 % Pure", which was in use by 1895, was based on the results of an analysis by an independent laboratory that Harley Procter hired to demonstrate that Ivory was purer than the castile soap available at the time. [6] Ivory Soap, 1800s
The soap is produced in the Fábrica de Jabón La Corona in Ecatepec, Mexico State. [1] Most of the brand's sales are domestic, with 15% of sales from markets outside of Mexico, primarily in the United States and South America. [5] According to the company, soap sales increased by 20% in 2020 amid the covid pandemic. [1]
Zest is an American brand of soap and body wash owned by High Ridge Brands for the United States, Canada and Puerto Rico and by Unilever for the rest of the world. It was originally introduced by Procter & Gamble in 1955 [1] with the slogan "For the first time in your life, feel really clean."
Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946. Perla laundry bar soap (Philippines), sold to SCPG Asia-Pacific Inc. in 2016; Pert Plus was sold to Innovative Brands, LLC in July 2006. Prell shampoo sold to Prestige Brands International in ...
Palmolive is an American multinational brand of a line of products produced by Colgate-Palmolive. The Palmolive brand grew from one product, Palmolive bar soap. Made of coconut, palm and olive oils, Palmolive bar soap was introduced in 1898. Originally, the bar soap floated like Procter & Gamble's Ivory bar soap. By the turn of the 20th century ...
Lux Soap's Hollywood campaign along with its many other advertising efforts, would assist Lux Soap in becoming a worldwide leader in soap sales. [6] As the focus of advertising shifted from the use of Hollywood starlets to a focus on everyday women, Lux Soap declined in sales and was removed from the shelves in the 1990s.
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