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The company sold its 'Vanity Fair Intimates' lingerie business to Fruit of the Loom for US$350 million in cash on January 23, 2007. [11] Later that month, VF acquired Eagle Creek . Also in 2007, VF acquired Majestic Athletic on February 28, followed by a $885-million purchase of 7 for all Mankind and Lucy Activewear on July 26.
Exquisite Form is an American clothing brand for women's intimates, particularly bras and shapewear for full-figured women. The brand is owned by Vanity Fair Brands, a division of Fruit of the Loom. The brand began in 1945 with the founding of Exquisite Form Industries Inc. in New York City. Its principal products at the time were brassieres ...
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The company announced the purchase of VF Corporation's intimate apparel company named Vanity Fair Intimates for $350 million in cash on January 23, 2007. [18] This company was renamed Vanity Fair Brands and is operated as a wholly owned subsidiary. [19] In 2010, Rick Medlin was named president and CEO of Fruit of the Loom.
LFS Marine Holiday Outlet Shop, a boating and outdoor gear store, in space 342. Beauty Frizz, a skincare and body care store, is set to open at the end of October in space 328.
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