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More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
The IMM Graduate School offers degrees, diplomas and certificates in marketing, marketing management and supply chain management. [ 2 ] The school provides most of its teaching through distance learning , but students can supplement their distanced learning by receiving academic support at one of their Student Support Centres throughout ...
Ashley began the programme which was the forerunner of many other BCom degree programmes throughout the British Empire. Eighteenth-century economists had divided the English economy into three sectors: agriculture, manufacturing, and commerce. Commerce included the transport, marketing and financing of goods.
Bachelor of Commerce (BCom) in the following options: Accounting, Business Administration, Credit Management, Human Resource, Management, Enterprise Development, Finance, Marketing, Purchasing and Supply Chain Management; Bachelor of Science in Hospitality Management; Bachelor of Science in Computer Science
This is a list of articles on general management and strategic management topics. For articles on specific areas of management, such as marketing management, production management, human resource management, information technology management, and international trade, see the list of related topics at the bottom of this page. Administration
The school offers a number of undergraduate and graduate degree programs. The undergraduate programs include Accounting, MIS, e-Business, Entrepreneurship, Finance, Human Resource Management, International Business, Management and Marketing options that all earn a Baccalaureate of Commerce (BCom). [3]
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A Bachelor of Business Administration (BBA) is an undergraduate degree in business administration awarded by colleges and universities after completion of four years and typically 120 credits of undergraduate study in the fundamentals of business administration, usually including advanced courses in business analytics, business communication, corporate finance, financial accounting ...