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From people's habit of looking at each other's shoes to see whether they were affiliated with Adidas or Puma, Herzogenaurach got the nickname "the town of bent necks". [1] [5] The two biggest football clubs in Herzogenaurach, FC Herzogenaurach and ASV Herzogenaurach, were sponsored by Puma and Adidas respectively.
Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [8] The company was founded in 1948 by Rudolf Dassler (1898–1974).
Puma Clyde is a line of shoes produced by Puma released in 1973. The shoe comes two models, a lifestyle model that is based on the original version and a basketball model which features all of the modern advancements and materials used in modern basketball shoes.
Puma Suede is a line of shoes produced by Puma, with the first model released in 1968. The shoe is notable for being the first sneakers to use suede which at the time of its release was still considered a luxury material.
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Exhibition The Rise of Sneaker Culture at the Brooklyn Museum. Sneakers have been an important part of hip hop (primarily Pumas, Nike, and Adidas) and rock 'n roll (Converse, Vans) cultures since the 1970s. Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes.
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