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USA had quietly discontinued the "Characters Welcome" tagline in the lead-up to the rebranding, whose associated programming shift was led by the premieres of Mr. Robot and Colony. Variety reported that the new programming strategy was designed to appeal to themes of "authenticity, resiliency, bravery and innovation". [27]
characters originated on an internet blog: Baby Bob: 2005–present: Baby Bob character originated on an internet blog, and had a short-lived CBS show; currently voiced by Ken Hudson Campbell: The Raid bugs: Raid insecticides: 1956–present: since 1990 voiced by Tex Brashear: Nipper, the curious dog: RCA: 1900–present: Chipper: debuted 1991 ...
Dance Party USA (1986–92) Love Me, Love Me Not (1986–87) Bumper Stumpers (1987) USA Up All Night (1989–98) Camp Midnite (1989) American Bandstand (1989) USA Updates (1989–2000) USA World Premiere Movie (1989–96; banner for TV movies produced exclusively for, or co-produced by, USA) USA Gonzo Games (1991–92) Case Closed (1992–94 ...
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English: 2016 version of USA Network 2005 logo, In April of 2016 USA Network dropped the "Characters Welcome" tagline, replacing it with "We the Bold". In March of 2017 USA Network dropped "network" from their primary logo and switched to a red color scheme.
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In 2004 Universal Television merged with NBC and Hammer became president of USA in addition to Sci-Fi. [10] As she had done at Sci-Fi, Hammer rebranded USA with “Characters Welcome,” – conveying the message that people, and “wacky but memorable characters” were at the heart of the channel's programming. [12]