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  2. Social influence - Wikipedia

    en.wikipedia.org/wiki/Social_influence

    Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity , socialization , peer pressure , obedience , leadership , persuasion , sales , and marketing .

  3. Category:Social influence - Wikipedia

    en.wikipedia.org/wiki/Category:Social_influence

    Social Credit System; Social data revolution; Social engineering (political science) Social facilitation; Social impact theory; Social information processing (theory) Social innovation; Social space; Social spam; Social support; Social technology; Social-desirability bias; Sociology of the Internet; Soviet and Russian influence operations in ...

  4. Normative social influence - Wikipedia

    en.wikipedia.org/wiki/Normative_social_influence

    Social norms refers to the unwritten rules that govern social behavior. [6] These are customary standards for behavior that are widely shared by members of a culture. [6] In many cases, normative social influence serves to promote social cohesion. When a majority of group members conform to social norms, the group generally becomes more stable.

  5. Influencer - Wikipedia

    en.wikipedia.org/wiki/Influencer

    The term has more recently been associated specifically with people who influence and guide the interest of others using social media. [6] The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. [7]

  6. Social influence bias - Wikipedia

    en.wikipedia.org/wiki/Social_influence_bias

    The social influence bias is an asymmetric herding effect on online social media platforms which makes users overcompensate for negative ratings but amplify positive ones. . Driven by the desire to be accepted within a specific group, it surrounds the idea that people alter certain behaviors to be like those of the people within a group.

  7. Compliance (psychology) - Wikipedia

    en.wikipedia.org/wiki/Compliance_(psychology)

    Compliance is significant because it is a type of social influence that affects our everyday behavior—especially social interactions. Compliance is a complicated concept that must be studied in depth so that the uses, implications, theoretical, and experimental approaches may be better understood.

  8. Conformity - Wikipedia

    en.wikipedia.org/wiki/Conformity

    Normative influence, a function of social impact theory, has three components. [41] The number of people in the group has a surprising effect. As the number increases, each person has less of an impact. A group's strength is how important the group is to a person. Groups we value generally have more social influence.

  9. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    The term has more recently been associated specifically with people who influence and guide the interest of others using social media. [17] The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. [18]