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Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]
The Information-Motivation-Behavioral Skills (IMB) model is a theoretical framework developed by Jeffrey D. Fisher and William A. Fisher in 1992. [1] Initially designed to understand and promote HIV-preventive behaviors, the IMB model has since been applied to various health-related behaviors and interventions.
motivation, self-control and behavioral change. The authors suggest that we should “exploit the same biases that ordinarily contribute to self-harmful behavior…to promote healthy behavior” (p. 2416). Behaviors contributing to obesity provide a clear application of this approach. Previous
Stages of change, according to the transtheoretical model. The transtheoretical model of behavior change is an integrative theory of therapy that assesses an individual's readiness to act on a new healthier behavior, and provides strategies, or processes of change to guide the individual. [1]
McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.
Socioemotional selectivity theory (SST; developed by Stanford psychologist Laura L. Carstensen) is a life-span theory of motivation.The theory maintains that as time horizons shrink, as they typically do with age, people become increasingly selective, investing greater resources in emotionally meaningful goals and activities.
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