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Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
[4] [5] A big focus of Korean skincare is skin lightening, [6] which is why many Korean cosmetic products have brightening properties. Skin brightening is not the same as skin bleaching, also known as skin whitening, which is a reduction of melanin in the skin. Instead, skin lightening is focused on treating hyperpigmentation.
Skin whitening, also known as skin lightening and skin bleaching, is the practice of using chemical substances in an attempt to lighten the skin or provide an even skin color by reducing the melanin concentration in the skin. Several chemicals have been shown to be effective in skin whitening, while some have proven to be toxic or have ...
Glass Skin Discovery Kit. Yoon took Korean skincare knowledge synthesized after curating and learning about the best products on the market to develop formulas that make achieving the smooth, dewy ...
The skin-whitening properties of the cream as sold in the Asian market are an important element in its popularity. [ 5 ] The cream is promoted as a multi-tasker and all-in-one treatment, but Korean women mostly use it as an alternative to foundation, particularly those with Western formulations that tend to be too heavy for their tastes.
Innisfree is South Korea's first all-natural brand, and many of the products' ingredients are sourced from Jeju Island. The company's products range from makeup to skin care products for women and for men. Innisfree's products include the Super Volcanic Pore Clay Mask, [20] Olive Real Cleansing Foam, [21] and the Wine Peeling Jelly Softener. [22]
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